![]() “It’s all about getting the word out,” Mekikian says. He hopes investors from all around the world will become brand ambassadors for TREBEL, using its service and evangelising its benefits to their friends and families. “We think we’re ready for our next phase of growth,” Mekikian says – hence the securities issue. It’s a strong start – but in the context of a global addressable market in the billions, there is plenty of potential for expansion. Since the launch of the app in its fully-fledged form in 2019, TREBEL has picked up around 5 million active users, while continuing to test its model and trial new features. In many of these markets, smartphone penetration is high, but disposable incomes lag those in advanced economies, limiting the number of people for whom subscription-based music services are an option.Ĭustomer growth has been rapid. Mekikian sees the world’s emerging economies as particularly good options for the company and is now planning launches across South-East Asia, beginning with Indonesia. TREBEL has started out in North America, targeting the US and, in particular, Mexico, where it has overtaken Spotify as the number one app in Mexico's Google Play store in the free music category. It’s a compelling pitch that appears to be capturing listeners’ imagination. “Why should the only option for kids who can’t pay be these sinister online operators that may not be safe - and which are definitely not rewarding the artists that listeners love.” “For many young people in particular, music isn’t something that’s optional – it’s as crucial to them as air and water,” Mekikian says. It’s not credible to think people aren’t going to use these sites to access the music they love, he says, unless you give them an alternative that is free, but legal. Mekikian believes TREBEL will take many people away from illicit websites that offer pirated music. From song/playlist recommendations to artist spotlights to music. In this new era of r/Trebel, we will focus on creating engaging and informative posts that reflect the diverse interests of our community. Some people have been monetising this audience – just not in a legal way. Our goal is to create a community of music lovers who can connect, share and stay up-to-date on the latest news and updates from Trebel Music. “We’re monetising people who have not previously been monetised.” “The labels have been very welcoming, because we’re effectively a new revenue stream for the artists,” Mekikian says.
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